1. Your Social Publishing Setup








For your personal social media accounts, spontaneous posts are a-okay. But for your business accounts, planning is key to get the results you want - and get the best ROI for your time and effort!

We recommend Buffer for planning and scheduling posts.  Buffer is free for up to three social accounts, and can schedule and push posts to Facebook, Instagram, Pinterest, LinkedIn, and Google+.

How To Set Up Your Buffer Account

If you don’t already have a Buffer account, sign up for one here - it’s FREE for up to 3 social profiles, and can connect to Twitter, Facebook, LinkedIn, Pinterest + Instagram!

Once your account has been created, you’re going to connect your social media accounts. Start by signing into your social accounts on new tabs - this will make the process smoother.

Click on the + sign next to Accounts towards the upper left of your screen, and choose the type of account you want to connect. Follow the prompts for each account.


Once your accounts are connected, they will appear on the left-hand side of the screen. For EACH account, click on the Settings tab (top right, gear icon):

  • Link Shortening: If you use a link shortener like bit.ly, you can add that account here to get more insights on your post’s performance! You can set up a bit.ly account for your business here, and can change bit.ly links to a custom format (ie. my.business/link) by setting up your Branded Short Domain in your DNS.

  • Posting Schedule: Set your time zone, and the times you want to post in your queue.

Posting Schedule+ Links

The best time to post is when your followers are most active! You can find this information for:


  • In the Instagram App, click the three horizontal lines in the upper right-hand corner, and select Insights (bar chart icon), then select Audience (in options at top of screen with Activity and Content).  

  • Scroll down on the Audience Page to the bottom of the section.  There’s a section titled Followers with a bar chart beneath by day of week and hour that shows you when your followers are most active.  Note - there’s an option in the upper right of this section to toggle between hours and days.

  • Note the days and hours when your followers are most active. Use these options for your posting schedule.

  • Menu Icon (3 Lines)

  • Insights

  • Audience



  • Go to your Facebook page, and select Insights (top of screen, with Manage Jobs, Notifications, etc.).  Then, click on Posts in the left-hand side bar. A graph titled “When Your Fans Are Online” will be at the top of the page.

  • Select the best days of the week and times to post, and add them to your Buffer schedule for your Facebook Page.

  • Insights (Top, Right on Facebook Page)

  • Posts (Lefthand Side Bar)


Instagram Direct Scheduling

In Buffer, you have the option to let Buffer post to Instagram automatically (“direct scheduling”), or the option to manually post to Instagram when scheduled. If manual, be sure to download the Buffer app (available on most mobile devices). You can download Buffer for iPhone here.

The ability to post automatically to Instagram (rather than setting up the post yourself) is a new feature Facebook made available this year. This option is best-suited for business owners who have an unpredictable schedule, and may not have the time to drop everything when it’s time to post.

There are a few options that you lose by posting directly:

  • The ability to set location of post

  • The ability to add your #tags in first comment, like and save your own post (boosts post engagement!)

  • The ability to tag other users in posts

You know yourself (and your workload) better than anyone. If you know that posting directly is the only way you’re going to post consistently, then do it! If you try posting manually from the Buffer app and find that you’re constantly forgetting posts or falling behind, this is a solid option to consider.

Keep in mind that this is an option you can turn on and off as need be. For example, posting directly may be a good option for you in your busiest months, and something you may want to turn off when you have more time.



Fill out the below forms with any questions or feedback that comes to mind while you set up your social publishing setup!

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