Social x Data

HEIDI HOPE DESIGN PARTNERS

Design Partner Social Media Portal

Heidi Hope Design Partners creates stunning campaign editorial content to help you market your campaigns and improve your social media reach! This guide includes our insights, tips and time-saving efficiency hacks that we use to streamline social media planning!


Before You Get Started…


Before you get started, take a few minutes to determine what your focus is going to be - whether that’s newborn sessions, cake smash sessions, or family portrait sessions. The content you post should support your goals, and promote your strongest, most relevant services for this time of year.

Once you’ve determined your focus, look up the best times to post to your account. You can find this information in the Instagram app (if you have a business account) by clicking the menu button in the upper right (three stacked lines) and clicking on insights. These best times to post should be added to your social publishing platform. We suggest Buffer as it’s a strong, scalable service that you can use for FREE.

Read more about setting up your social publishing platform, selecting content, how frequently you should post to different channels, and making the most of the stock libraries for each campaign in our Instagram Guides!


Planning + Scheduling Your Content


We use a system called Airtable to organize social media posting. You can also use Airtable to make your own database to store information like a list of your equipment with pictures for insurance, among so many other potential uses! This is one of the most powerful and dynamic free resources for small business owners, and we suggest all our clients create an account!

The best part? You can create a copy of this new Adventure Awaits database to your Airtable account! (We’ve even included some new options and features in this iteration to help you plan and schedule your editorial stock content!)

When you’re ready to starting planning and scheduling your content, open up the Airtable-powered database of content for Adventure Awaits here.

 

Once you’ve created your Airtable account, click the button below + make a copy!

Click Copy Base in the upper right-hand corner!

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Stock / Strategy


Before we get into the nuts and bolts, a quick note about using stock photography -

Editorial stock photos - like those provided for Adventure Awaits - are one of the strongest selling tools you have in your arsenal. This said, many of our clients have questions and concerns when it comes to using “stock” photography as part of their social strategy. Among photographers (and artists) in particular, one concern is: I’m posting something that’s not “mine,” and it feels inauthentic.

As creatives and creators ourselves, we understand this conflict . We’re also pragmatic - and know the pressure of running and growing a business.

Editorial stock gives you a way to communicate the ideas and visuals of a campaign before the bookings start coming in - no (free) demo shoot needed. In doing so, they save you time and money, and let you focus on the task at hand - getting your vision and message out to potential clients and partners in a way that drives sales.

Now, let’s get down to work! We’ve included enough content in the Adventure Awaits Airtable Database for several months of content. Your first task - go through this broad collection, and curate the images that work best for your goals and client base!

You’ll notice that one of the columns in this base is called MONTH. You can click in this field to choose which month you plan on posting each image. Start by choosing the images that you plan on posting for January! Once you’ve curated your choices for the month, click the dropdown next to ALL CONTENT to view the content you’ve curated by the month you plan on posting it. This will take you to a gallery of images by month.

Start by choosing your images for January! Click in the MONTH column to choose month.

Start by choosing your images for January! Click in the MONTH column to choose month.

Once you’ve chosen your images (for January and beyond) click the dropdown next to ALL CONTENT in the upper-left to see the images for each month.

Once you’ve chosen your images (for January and beyond) click the dropdown next to ALL CONTENT in the upper-left to see the images for each month.

We’ve paired images in this database with captions from the Adventure Awaits Playbook, along with some of our favorite quotes. You can use these captions as is, or create your own pairings! Click on the tab CAPTIONS to see a list of all the captions included in this database!


How To Download Images


All images included in this database are properly sized for social, and are ready to go! You can download images and post on social without any additional resizing. Click the outward arrows icon for each record (left-hand side of the screen), and download the image by clicking on the download icon.

Click the arrows out icon in each record to expand the record…

Click the arrows out icon in each record to expand the record…

…then click the download icon to save your own copy of the image.

…then click the download icon to save your own copy of the image.

Image size AND quality are key on social media, especially on Instagram. For the most part, users see your content on a retina smart phone screen. The resolutions of these screens are likely higher than the resolution on your computer monitor. If an image looks grainy and pixellated on your computer screen, it’s not going to look any better on a retina screen.

Image sizes for Instagram are:

  • Feed posts: 1080px shortest side

  • Stories: 1080px wide x 1920px tall

We suggest saving these dimensions to your crop presets in Photoshop to save yourself some time, and make your resizing process smoother and consistent.


The Airtable Layout


Top Category: Feed Posts

Feed posts are resized + cropped for Instagram, Facebook, and Pinterest (and will work on most other social media networks, as well).

Second Category: Stories

Stories are cropped differently from feed posts, and use a dramatic portrait crop that fills an iPhone (or smart phone) screen. Stories records include multiple stories grouped by general categories (ie. quotes, behind-the-scenes creating the campaign, etc.). We encourage you to curate your own series of Stories from these options!


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